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This project is dedicated to hardcore Russian modern watches. Let's start at the end.
What is a watch?

Watch = mechanical wristwatch. Not quartz and not a "smart watch".

Quartz "watch" is a motor with a battery and hands. This is not a watch. There is no human genius and manual labor invested in it. It is unlikely that you will pass on a quartz watch to your children, and even more so to your grandchildren. Most likely, such batteries will simply cease to be produced!

"Smart watch" is not a watch either. This is a gadget. Consumer electronics like a smartphone, but small and without a SIM card. They are also not for passing on to future generations — it's good if they last 2-4 years. But with real — that is, mechanical — watches, this is what often happens — they are literally passed down from generation to generation!

One of the popular genres of fiction is alternate/alternative history (or simply althist). Works in this genre answer the question "What if?" — they show the reality as it could have been if history at one of its crucial points — bifurcation points — had gone the other way.

And what would have been the alternative history of watchmaking in Russia if at the most important Russian point of bifurcation — in 1917 — the Bolsheviks had not won, but the monarchy had remained, or the Russian Republic had continued to exist? Pre-revolutionary watch brands would have survived and successfully developed — Paul Buhre, Henry Moser, William Gabus, Heinrich Kann, August Ericcson, Friedrich Winter, Tschetounoff Frères... Over time, new brands would have appeared — maybe even known to us in "our" reality, such as Kirovskie, ZiM, Salut, Svet... But their history would have been completely different. What could it have been?
Friedrich Winter
Tschetounoff Frères
Heinrich Kann
August Ericsson
Sacco & Vanzetti

The emblem of our project is a stylized and simplified image of a dial. But which one? There are no hands, instead of numbers there are combinations of Cyrillic letters, and as for hour markers — there are not 12 or 24, but 17 of them! This is the first clock of the Spasskaya (then still Frolovskaya) tower of the Moscow Kremlin, installed in the 16th century.

This is exactly what the old Russian clocks were like until the beginning of the 17th century. Instead of the hand, the dial moves (counterclockwise), the hand is replaced by the ray of the Sun, and it is stationary, there are 17 hour markers, instead of (or in addition to) Arabic numerals there are Cyrillic numerals derived from the Cyrillic letters. How did they work, and how did you tell the time on them?
ST, 19/37, b.4, fl.5
The goals of the project are to popularize hardcore modern Russian watches, create demand for them and develop their
We are collectors who also develop watchmaking in Russia. We know everything about modern Russian watches. We offer the best of real Russian watches — both new and from our collection.