In the
Alternative Watch History of Russia, the
Svet brand also appeared — and also in the early 1960s, in St. Petersburg (the city, of course, did not become Leningrad, and ceased to be Petrograd soon after the First World War). But unlike our reality, the brand exists to this day, and the watches are produced at the same
Siegel plant. Actually, Svet is the name of the watch division of the Siegel concern. The origin of the name Svet (Light), as in our reality, is lost in the 60s — there are various theories explaining the choice of this word, including conspiracy ones:) The slogan of the brand is "Let there be Svet (Light)!"
The brand occupies the middle-priced segment, mainly producing watches of classic design with a reference to the 60s-70s of the XX century. Traditionally, the
Raketa movements produced by partners and neighbors from Petrodvorets are mainly used... That is, Peterhof, of course!